Winery Info

The worldwide popularity of Barolo is a somewhat recent phenomenon. It was little known to begin with, but all that has changed quite drastically in 25 years.
This can be explained by the fact that there has been an explosion in the number of producers who bottle their own wine: the dozens of the 1970’s became many hundreds in the new millennium.
And, in this context, it is easy to forget the importance of the historic houses of Alba, one of which is unquestionably that which bears the name of its founder, Armando Piazzo, who created it half a century ago, starting with vineyards around Alba and in the Barbaresco village of Treiso.
Expansion has steadily followed ever since, and the house can now boast a total vineyard holding of 175 acres, a very large patrimony. The direction of this important activity has passed into the hands of Marina Piazzo, daughter of the founder, and her husband Franco Allario, and their sons, Simone and Marco Allario, who are directly involved in the winemaking as well.

Cascina Baràc Farm Holiday Accomodation

The Baràc Farm Holiday Accommodation, which belongs to Wilma Piazzo, Marina Piazzo’s sister and assistant, lies deep in the beautiful Langhe countryside and offers various types of lodgings.
The various guest rooms and suites are all elegantly designed, spacious and well organized. Warm and welcoming, they are all furnished with period furniture. There is a lift to all floors and the rooms can also accommodate people with disabilities.
The rooms all overlook the vineyards, offering a delightful panorama whatever the season. The breakfasts served here are prepared with Piedmont products so that guests can discover all the local specialities.
The farm cellars can not only be visited and its wines tasted the wines, but, on prior request, it is also possible to partake of the Sinoire snack (a local form of high tea), composed of tasty and plentiful Piedmontese nibbles that are served at sunset and accompanied by the house wines.
Truffle hunting can also be organised with local professional truffle seekers in the summer.


They can accommodate from two to five people. They are equipped with every comfort: satellite TV, minibar, WiFi access, telephone with direct outside access, air conditioning and heating and private bathroom. The suites also have balconies.


The Deluxe Sorì Fratin flat is is spacious and suitable both for large families or for people just wanting to feel at home. It can host up to six people. It features a fully equipped kitchen, a large living room and two balconies.

Piazzo Armando Wines

175 acres of vineyards obviously produce large amount of wine and the line includes all of the typical offerings of the Alba area, Dolcetto, Barbera, and Langhe Nebbiolo among the reds; Arneis, Chardonnay and Moscato for a clientele seeking white wines, and a Rosato as well.
Clearly the Barolo and Barbaresco, however, remain the top wines and include, in the case of the Barbaresco, a regular bottling, a cru, and a Riserva, while the 40 thousand bottles of Barolo cuvée are accompanied by the excellent Reserve selection, originating from the “Sottocastello di Novello” cru.

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Addresses and Contacts
Piazzo Armando
Frazione San Rocco Seno D’Elvio 31, 12051 Alba (CN)
Tel. 017335689 - Fax. 0173440703 |
Agriturismo Cascina Baràc
Frazione San Rocco Seno D’Elvio 40, 12051 Alba (CN)
Tel. 0173366418 - Fax. 0173220545 |