Winery Info

The Cantina La-Vis and Val di Cembra has always been a protagonist in the quality winemaking of the Trentino and one of the most important brands of wine cooperation in Italy.
Founded in 1948, the winery is situated in the village of the same name in the heart of Avisiane Hills, where the Avisio tumbles swiftly down from the peaks amid the splendid and wild natural scenery so typical of the area, which is well represented in the Latin word Vis, synonymous with strength.
The winery now produces about 14 million bottles in its two production cellars, La-Vis and the Cembra Cantina di Montagna; the wine is produced in 1000 hectares of vineyards along the Adige valley in the Trentino and in the hills and on the characteristic terraces around the Cembra Valley by 1000 wine producing members dedicated to a vine growing area whose specific territorial productivity and quality has become its emblem.

Maso Franch - Gourmet and Relais

The Maso Franch dominates the valley of the Adige and the village of Lavis from a height of 356 meters above sea level. In spite of being situated close to the main town of Lavis, the Maso can actually be found in the Pian di Castello area, in the town borough of Giovo, and is surrounded by organic vineyards that are cultivated and managed directly by the Cantina La-Vis and Cembra.
It is composed of an old, recently restructured house with a new wing that has been excavated from the rock, in order to fit in harmoniously with the structure and in full respect of the surrounding Cembra Valley countryside, a beautiful area composed of cultivated terraces and winding paths through the woods, making it an ideal place to stay for people who enjoy trekking and nature excursions.
The city of Trento is within easy reach for those wanting to visit it and, especially at Christmas time, it offers some really unique appointments and events.

Restaurant

The Maso Franch is an excellent restaurant offering the very best of the local cuisine. It also represents and promotes some of the finest gastronomic ideas in the Trentino, thanks to an elegant cuisine and top class service at reasonable prices.
It is a popular location for public, institutional and private events and is only too pleased to collaborate with the various investors and operators in the territory; it is the perfect place to meet for less important occasions thanks to its homely and friendly environment.
The wine list is centred around the La-Vis, Cembra and Cesarini Sforza wines, though excellent products by other Trentino wine producers are also available.

Wines

The winery now produces about 14 million bottles in its two production cellars, La-Vis and the Cembra Cantina di Montagna; the wine is produced in 1000 hectares of vineyards along the Adige valley in the Trentino and in the hills and on the characteristic terraces around the Cembra Valley by 1000 wine producing members dedicated to a vine growing area whose specific territorial productivity and quality has become its emblem.
The cooperative’s leading products also include the Sauvignon Vigna Maso Tratta, the Chardonnay Del Diaòl and the Gewürtraminer Vigna Maso Clinga: three references from the Ritratti line, emblematic of this winery.
Apart from the classic whites of the region, La Vis aims to show that the Trentino can also be appreciated for its Reds and the Pinot Nero Vigna di Saosent, the Teroldego Rover (Pirata) and the Lagrein Dürer Weg Masetti Cent’Anni are just a few of the red selections that La Vis can boast about. In 1980 Cantina La-Vis was the first winery in Italy to follow a "zoning", project, based on planting "the right variety of vine in the right place".
This method is still is a key element in the quality of the wines: the studies and research behind the "Quality Project" linked to the zoning has allowed the La-Vis agronomists and winemakers to isolate and identify some of the finest vineyards, whose products eventually created the Ritratti, Autoctoni and Bio lines.

Book your Visit and Accomodation

Addresses and contacts
La Vis
via Carmine, 7 - 38015 Lavis (TN)
Tel. 0461440111 - Fax 0461440244

cantina@la-vis.com | www.la-vis.com Maso Franch Gourmet e Relais
Località Maso Franch 2, 38030 Giovo (TN)
Tel: 0461245533 – Fax: 0461242556
info@masofranch.it | www.masofranch.it